Fix the foundation. Build repeatable systems. Grow with intention — not reaction.
You don't need more inspiration. You need structure that sticks and strategy that scales. Rian's coaching is built for founders, CEOs, and personal brands who are ready to lead businesses that actually work — and repeat. Two tracks. One coach. Real results.
Two Tracks. One Mission.
Whether you're building a business or building a career in the field — Rian has a coaching program built for exactly where you are right now.
Business Coaching · CTE
Rian's flagship coaching platform for founders and CEOs ready to stop spinning and start scaling. Fix the foundation. Build systems. Lead on purpose — through 1:1 sessions and on-demand business courses.
Brand Ambassador Coaching · TBM
Industry-first certification and training built on 25+ years in experiential marketing and talent management. For Brand Ambassadors ready to go from gig-to-gig to a career built with purpose and staying power.
Is This For You?
Rian's coaching is direct, results-focused, and structured around your specific business — not a one-size-fits-all framework you forget in a week.
If you've been reactive instead of intentional, busy instead of productive, or growing without a real system to support it — this is exactly where you need to be.
For Business Owners
For Brand Ambassadors
How Coaching Works
Two ways to work with Rian — built around your schedule, your goals, and where you are in your journey.
Private, focused sessions with Rian built around your exact situation. No fluff. Just direct, actionable strategy tailored to your business.
Structured, self-paced programs designed to show you exactly what needs to be fixed in your business — and how to fix it.
Identify where you are, where you're stuck, and where you want to go.
Build a clear, practical strategic roadmap based on your business and goals.
Implement with clarity and accountability — using proven frameworks and systems designed to guide your next steps.
Build the systems that let you rinse, repeat, and grow without chaos.
Your Coach
Rian Donatelli didn't build her career in a classroom — she built it in the field. Over 20 years, she grew two marketing agencies, developed a national talent network from the ground up, and served as the strategic engine behind 100+ brands.
Her coaching isn't theoretical. It's the real methodology she used to stabilize operations, clarify profit margins, and scale with intention — passed directly to the founders and talent she works with every day.
She's the one you call when the foundation needs strengthening, the audience needs clarity, or growth needs direction. She builds the structure that makes success scalable and sustainable.
Ready?
Whether you're just getting started or scaling past a plateau — the right coaching changes everything. Take the next step toward a business that actually works for you.