Where top-tier talent, operational systems, and brand experience all connect.
For over two decades, Rian Donatelli has led the evolution of talent staffing in the experiential marketing space — building national teams, empowering Brand Ambassadors, and designing systems that help companies hire, book, manage, and scale the right people for the right activations.
Today, her ecosystem includes:
The Ecosystem
Staffing Agency
Your go-to staffing agency for national events, brand activations, and field marketing.
TBE connects brands with reliable, experienced Brand Ambassadors and event talent in every major market. Whether you're launching a product, running a tour, or managing multi-city activations — we've got the people who show up and represent well.
SaaS Platform
A SaaS platform designed to power modern staffing teams.
Built by people who've run agencies in the field, Complete Activation is an all-in-one solution for companies that hire, staff, and manage on-the-ground teams. From onboarding to bookings, recaps to reporting — it's your full staffing back-end, in one intuitive system.
Education Suite
Helping Brand Ambassadors go from gig-based to growth-minded.
With decades of experience recruiting, training, and placing talent, Rian created Talent Book to help Brand Ambassadors level up. Whether you're new to the space or ready to lead, these tools help you stand out and stay in demand.
Want to talk talent strategy, training, or scaling your staffing agency?
Rian works directly with founders and agency leaders ready to build smarter.
Talent FAQ